It began as a vision. Two industry experts, from different cultures and continents, joining together to form one forward-thinking company. It continues as a multi-dimensional commitment to green technology, liquid fashion and determined energy for all things beautiful.
I.C.O.N. has always been about the art of dressing hair. I.C.O.N. understand its power; we live and breathe its responsibility. It is about making you feel good about making hair better, sexier. With touch therapy, regimedies, cocktails and liquid fashion; with states; with education.