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Simply Organic

"Inspirational!" "Informative!" "Amazing!"

I.C.O.N. Expo Was Spectacular

ICON Expo, November 7 and 8, 2010, brought stylists, salon owners and renown educators together with the hottest hair care products manufacturer on the planet. "Inspirational!" "Informative!" "Amazing!" were just a few of the words expressed by delighted attendees after the event. It all happened here, in our own backyard, at Bellevue Club, Bellevue, WA.

ICON Expo brought world renown industry experts from Spain, Los Angeles and the Northwest for two days of in-depth training for salon owners and stylists who are committed to not only being good, but GREAT! Both days were filled with instruction that both informed and motivated.

Day 1, Beyond Retail, was truly moving as Jorge Rubin, Co-founder and CEO of ICON, took us on a journey of rediscovery, enlightenment and practical business growth strategies that focused on creating a salon environment that would energize and galvanize customer loyalty. Mr. Rubin identified key opportunities to increase revenue through true customer care and service. He reminded salon owners of the passion and dreams that got them into the business in the first place and then offered practical, proven practices that would insure financial success through a culture that would inspire and energize their stylist and result in loyal, happy clients.

Day 2, Liquid Fashion, featured Chaira, Co-founder and Creative Director of ICON. Chiara is a gifted hairstyle artisan and renown architect of ICON's EcoTech product formulation philosophy and process. Her experience behind the chair gives her a unique, practical perspective for product formulation. Chiara understands what makes a stylists job easier and more spectacular. ICON products flow, compliment, transition and transform throughout the day. With ICON you can be who you want to be, for any occasion, at any time, for any "you."

ICON doesn't just create amazing products that produce spectacular results, they create amazing products that produce spectacular results with formulas that are healthy and natural. EcoTech is their product formulation philosophy. Technically put, EcoTech is the ecology of raw ingredients combined with the advanced procedures that fuse ecology with technology. What it means to salon professionals is that each shampoo, conditioner, treatment and styler has been formulated to reflect a renewed and renewable commitment to ecology and technology with ingredients that are as good for the earth as they are for hair. That means products that are sulfate-free and paraben-free, infused with anti-agers, antioxidants and A.C.E. vitamins. Everything in an ICON package meets these strict EcoTech requirements.

One of the most touching and powerful discussions was regarding Cure, ICON's lightweight leave-in replenisher. Chiara shared a bit about her personal connection to cancer and why ICON is committed, year-round to finding a cure. A percentage of each sale of Cure is donated to cancer research foundations like Stop Cancer. This year, next and beyond, ICON's Cure is their cause. Learn more here.

The stars of the show were India Oil and Stained Glass. India Oil is a concentrated blend of some of the finest healing oils for the hair including Moringa Oil, known as the "Miracle Tree", and Argan Oil, known as "Liquid Gold". These active ingredients as well as a blend of other far east oils create a powerful source with exclusive therapeutic benefits. The "ooo's" and "ahhh's" built to a crescendo as bottles were passed around and the magical scent filled the air. Learn more here.

Stained Glass is ICON's deposit-only, pigment-dense, peroxide/ammonia-free hair color for professionals only. The much anticipated launch of Stained glass was reinforced with a hands-on creative experience that for many was he highlight of the day. Everyone joined together to paint a Stained Glass cavas. Stylists literally painted with Stained Glass on a huge canvas. It was a creative, artistic, group encounter that demonstrated this incredible hair color. Most of all, it was just plain fun!

Welcome to I.C.O.N.

ICON care-spread photo

It began as a vision. Two industry experts, from different cultures and continents, joining together to form one forward-thinking company. It continues as a multi-dimensional commitment to green technology, liquid fashion and determined energy for all things beauty.

I.C.O.N. has always been about the art of dressing hair. We understand its power; we live and breath its responsibility. It is about making you feel good about making hair better, sexier. With touch therapy, regimedies, cocktails and liquid fashion; with states; with education.

Committed to health, beauty and life

There are few people in the world who haven�t been touched by cancer. You�ve had it, or your spouse has been diagnosed, perhaps a child, sibling or parent, friends, co-workers. Someone you know has cancer. It�s personal.

We�ve been touched, too. Mothers, sisters, friends. We�ve lost people we love to breast cancer; we�ve watched people fight and win. We�ve agonized with people who have lost. But we rise, always we rise, to fight again. Because we will not rest until we find a cure.

ICON cure mini iron photo

This is our cause. And it�s why we developed Cure. It was the first product we created, and it has become a true icon for our company. It sprays in help for dry, damaged hair, curing the ills inflicted by over-styling, over-processing and over-reaching. And it has become the product that symbolizes I.C.O.N.�s commitment to also finding a cure for cancer. Each purchase guarantees a donation to cancer research firms like the Stop Cancer Foundation.

Because there will never be peace of mind until we do stop cancer, until we find a Cure.

Our cause is a cure, and Cure is our cause. Always.

To order ICON products, call toll free 877.377.5386 or email your request.

Learn more about ICON.